Behind the Scenes at Pandora's Headquarters in Oakland

Pandora HQ, 2101 Webster St., 16th Floor, Oakland, CA, US
March 28.
San Francisco
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Oakland is emerging as the next big technology startup hub. Get a chance to go behind the scenes at the frontrunner in customized radio at Pandora.

Pandora has received over 50 billion thumbs up from users. Their revenue comes from a mix of advertising + subscription revenue. But you'll get a chance to truly see where the inspiration of Pandora comes from and hear what inspires its employees and users.


5:30 - 6:00 PM | Hosted Drinks, Appetizers & Networking
6:00 - 7:00 PM | Presentation + Q&A


Pandora is a 3-minute walk from 19th St. Oakland BART Station. There are also several parking options in the area. Click here for a full list.


Heidi Browning, SVP Strategic Solutions Pandora

Heidi Browning is the senior vice president of strategic solutions at Pandora, where her team’s mission is to create meaningful connections between bands, brands and fans through the passion point of music.

Recognized in 2014 as one of the top “Women in Music” by Billboard, Heidi Browning has over 22 years of experience leading, learning and delivering business results. She has a unique mix of client, agency and consumer tech expertise, which fuels her ability to spot marketing trends and develop solutions that meet the needs of consumers, agencies and marketers. Through the integration of research, strategy, creative and technology, Heidi’s team develops immersive and measurable marketing experiences for Fortune 500 clients.

Prior to Pandora, Heidi served as the executive vice president, global digital officer at Universal McCann where she focused on the evolution of the agency’s global digital media practice and launched their social media unit, Rally@UM. Heidi is known as an early and passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations and she currently resides in San Francisco. Outside of work, Heidi is an avid CrossFitter and enjoys spending time on the beach with her dog Kona. Her favorite Pandora stations are: Beastie Boys, Matisyahu, Massive Attack and Gary Clark Jr.

This event is being photographed and/or video recorded for archival, educational, and related promotional purposes. We also video stream many of these video recordings through the USF web site. By attending or participating in this event, you grant USF the full unrestricted rights to your photograph, voice and likeness in any manner or media whatsoever worldwide for educational marketing purposes.
More information on the website of the event.


Pandora HQ, 2101 Webster St., 16th Floor, Oakland, CA, US


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